Ukom uk. UKOM works in partnership with Ipsos iris.

Ukom uk. We would like to show you a description here but the site won’t allow us. Jun 27, 2025 · We aim to give you regular insights into consumers’ online habits, analysed by demographics, categories and devices. Jul 2, 2025 · UKOM is the organisation that sets and governs the UK industry standard for online audience measurement. However, age is still a very important variable in understanding differences in people’s online activity. Through UKOM’s exclusive partnership from 2021 with Ipsos iris, the UK has a future ready audience measurement proposition across desktop, laptop, tablet and smartphone. . UKOM works in partnership with Ipsos iris. After an industry consultation in 2018 and a tender process in 2019, UKOM appointed Ipsos as its research partner from 2021. This gives us the best of both worlds. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones. Jul 24, 2025 · UK's online measurement body owned by ISBA, AOP & IAB & advised by IPA. UKOM is where industry stakeholders come together to define and govern a UK industry standard for online audience measurement across PC, tablet and smartphone and across the full range of text, video and audio content. Welcome to UKOM's Online Market Overview for March 2025. The Digital Market overview is UKOM’s quarterly snapshot of digital audience trends, offering detailed insights into the UK’s top performing websites, mobile and video properties. Fundamentally UKOM is the key industry stakeholders coming together to identify, define and govern a common UK industry standard for online audience measurement. Jul 24, 2025 · UKOM’s view on Google’s shift to keeping third-party cookies Google has decided to retain third-party cookies in its Chrome browser following feedback from industry stakeholders. As the UKOM FAQs highlight, this potentially offers a route towards cross-media measurement, a hot topic at the moment with the announcement of WFA guidelines and the ISBA-backed Origin pilot project in the UK, recently announced at asi. This is particularly evident when looking at daily use of social media brands. The expansion of audience targets within media, especially digital, has contributed to much debate around the usefulness of traditional demographics in media planning. Built using WordPress and the Mesmerize Theme. UK Online Measurement (UKOM) defines and governs the industry standard for UK online audience measurement across PC, tablet and smartphone. UKOM quantify audiences in terms of people, not browsers or machines. It is therefore UKOM’s policy to select a provision partner who can deliver a hybrid approach – harnessing machine-driven analysis but also delivering audience data from a people panel, representative of the UK population in terms of gender, social demographics and regionality. Ipsos iris is the new UKOM-endorsed service for the measurement of audiences of online content and ad campaigns. jbpaql yqalkyc cewt pgg gpbyvb imhde jrqg dytdr fohj ptzpa

26th Apr 2024